Personalize your baby's bib or cuddle cloth!

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Natural Rubber

Teethers and Toys

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Bestselling Bibs

Knitted in 100% organic cotton

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Saga Giftboxes

Do you wish to give something unique and more personalized than a traditional bouquet of flowers? Our exquisitely curated gift boxes provide the perfect opportunity to fulfill that very task.

Expore our gift boxes

Guardian Angel

We have created a very special guardian angel that can hang in your child's room – over the bed, in a window, or wherever it will bring the most joy.

This guardian angel is designed to watch over your child, offering a sense that someone is always looking after them. It serves as a daily reminder of the protection and love that a guardian angel symbolizes.

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Natural design is our core

All our products are crafted with soft and vibrant colors, reflecting the natural and Nordic sensibility. Inspired by the imaginative and curious nature of children, as well as their strong bond with the natural world, our designs are dedicated to providing babies with a safer beginning and making parents' lives more convenient. Our commitment to using only organic and sustainable materials ensures that children are surrounded by safe and eco-friendly products.

Each design is infused with our heartfelt dedication, and we invite you to explore the our enchanting palette of colors, allowing you to create magical moments according to your own desires.

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Share your magical moments with us on Instagram with our hashtag

We’re transparent, proud of everybody we work with and everything we do.

Our aim is to ensure the rights and well-being of everyone involved in making SAGA products and to protect the environment and give back.