Our children, our world, our responsibility.
"Saga" means a tale of life and family. For us at Saga Copenhagen, our name is more than just a word – it is a central part of our family’s story.
Our company is built on close collaboration across generations, where creativity, passion, and experience come together. Ole and Charlotte have spent years running an interior design company, and their love for craftsmanship and expertise has been passed on to the next generation. Ida and Joachim – daughter and son-in-law – bring fresh ideas from the creative world and expertise in cross-cultural communication. Together, we combine tradition and innovation to create timeless designs, made with love and care, bringing balance and harmony to families around the world.
With a new generation in the family, a new chapter begins...
"At Saga Copenhagen, our mission is to help you create the best environment for your little ones, ensuring a safe and harmonious start to life. Our designs, inspired by Scandinavian minimalism, bring peace and balance into your child’s everyday life."
Danish Design Excellence and Everyday Comfort
At Saga Copenhagen, we embrace the tradition of Danish design, where simplicity, quality, and functionality are seamlessly combined. Our products are thoughtfully crafted to bring a sense of comfort and harmony into your home. Characterized by minimalist lines and soft, muted tones, our designs create a timeless aesthetic that fosters balance and tranquility.
For us, design is about more than aesthetics. Every product is made to bring comfort and support a harmonious and balanced everyday life for you and your child.
"Life with children is full of joy, laughter, and energy, and we design products that bring a sense of calm amid this liveliness. When you give your child a Saga cuddle cloth or one of our sensory toys, you create small moments of comfort – moments that remind them of the safety of being at home."
Craftsmanship in Focus – Products with Soul
At Saga Copenhagen, we believe that it is in the details where you can feel the difference. We want every product to feel special – like something made with care, almost as if it were handcrafted. You should be able to sense the thought and love that has gone into every tiny detail.
Each product is designed with love and care – from the soft materials to the fine stitching and details. Our products are made with the aim of feeling unique and personal, bringing warmth and comfort into your everyday life.
Sustainability and Social Responsibility
Although our primary focus is on design and craftsmanship, sustainability and social responsibility are equally important to us. We aim to help create the foundation for little ones to grow up with a clear conscience, leaving their tiny footprints on the earth for generations to come. We don’t just talk about sustainability – we act on it.
All our products are created with your child’s health and well-being in mind. Little children experience the world through their senses – they touch, taste, and chew on everything around them. That’s why our products are made without harmful chemicals, using natural materials that are safe for your child.
We also support social responsibility by ensuring that our production takes place in close collaboration with responsible manufacturers, providing proper conditions for both people and the environment. From the selection of materials to the final delivery of the product, we work with a deep love for craftsmanship and the planet.
LOVE ♡ SAGA TEAM
Ida, Joacim, Charlotte & Ole