Hello wool season

Baby and Kids Wear

GOTS-certified Clothes from 0-6 Years

Knitted bibs

An all time favorite

100% Organic Merino Wool

For the sake of nature and our children

The perfect gift is just a few clicks away.

Saga Giftboxes

Do you wish to give something unique and more personalized than a traditional bouquet of flowers? Our exquisitely curated gift boxes provide the perfect opportunity to fulfill that very task.

Waldorf inspiered Dolls

Meet Ayu, handcrafted unique dolls, made in Peru and Denmark.

Her journey started over 40 years ago with a passion for a place, a pedagogy, and a sense of community, that is deeply ingrained in the family DNA of Saga.

Natural design is our core

All our products are crafted with soft and vibrant colors, reflecting the natural and Nordic sensibility. Inspired by the imaginative and curious nature of children, as well as their strong bond with the natural world, our designs are dedicated to providing babies with a safer beginning and making parents' lives more convenient. Our commitment to using only organic and sustainable materials ensures that children are surrounded by safe and eco-friendly products.

Each design is infused with our heartfelt dedication, and we invite you to explore the our enchanting palette of colors, allowing you to create magical moments according to your own desires.


Share your magical moments with us on Instagram with our hashtag